B.S. Marketing and Business Education

Would you like to combine your passion for marketing and business to make a difference in the lives of others?
Degree Type Bachelor of Science
Careers & Salaries Annual Employment Report
Delivery On Campus or Online or Hybrid

UW-Stout's Bachelor of Science in Marketing and Business Education (MBE) offers a program for the on-campus student. Graduates of this program enjoy career flexibility across education, training and business career pathways. Program curriculum satisfies teaching licensure requirements as well as develops depth in the technical subjects of business, marketing or both — depending on the student's selected program of study.

Program Highlights

  • Maximum credit transferability opportunities
  • Curriculum includes real-world experiences in education and leadership

Flexible Career Paths

  • Marketing and/or business education in secondary school setting
  • Training and Development in business and industry
  • Marketing for industry or business
  • Management in business and industry
Our courses such as marketing and business education methods, many outreach opportunities, and work experiences will prepare you to teach in middle and high school classrooms. / UW-Stout

Our Marketing and Business Education program combines general education studies with marketing and business technical courses and professional education courses. You will be ready for employment opportunities in both education and business settings. As a MBE program graduate you will be prepared to teach within middle and high school classrooms.


100% of Our Graduates are Employed or Continuing Education

Optional career pathways include teaching at the post-secondary level or advanced positions such as school administrators and pupil services. MBE graduates are also prepared to enter careers within business and industry.

Marketing and Business Education student receives honor

Allison Rigotti, right, marketing and business education major was named emerging marketing educator of the year.

Marketing and Business Education Degree Distance Delivery Option

UW-Stout has developed a distance education option to meet the needs of place-bound individuals seeking certification and a degree in Marketing and Business Education. 

Teacher education courses are delivered online:

  • Philosophy
  • Principles
  • Methods of instruction
  • Course construction
  • Evaluation
  • Class/lab management

Technical courses in the major/discipline area can be taken at UW-Stout or your closest technical college. 

Required general education courses can be taken online through UW-Stout or another accredited college or university.

The courses can be completed in three years. Upon completion, you will be awarded a Marketing and Business Education degree from UW-Stout.

This program is designed for:

  • Individuals who desire to teach but have difficulty relocating to UW-Stout to earn a degree
  • People who have been hired under an emergency license
  • Teachers seeking additional licenses.

Advisement will be provided by UW-Stout program directors with the added bonus of a student services specialist.

Tuition & Fees

Customized Instruction at UW Stout can be described as programs that are designed with the adult learner in mind. If you're comparing UW-Stout's online degree customized instruction (CI) tuition to our competitors, keep in mind:

  • $334 per undergraduate creditcustomized instruction tuition rate includes the textbook rental fee.
  • There are no additional university-based semester or technology fees.
  • Students in customized instruction programs pay the same rate of tuition regardless if Wisconsin residents, out-of-state or international participants.

Value for your Money

There’s more to value than just tuition. UW Stout also provides:

  • Program Director – faculty with discipline expertise.
  • Student Services adviser – one point of contact, providing support to students for each program.
  • Course sequences and matrices – know what courses are offered when so you can plan ahead.
  • Courses and programs may be stackable for use in another program.
  • Courses are flexible and convenient for working professionals.

Other universities will present costs and value differently - make sure you're comparing apples to apples.

Note: This program is designed to meet the requirements for licensure in the State of Wisconsin. Students from other states will need to contact their state regarding licensure requirements.  

Admissions Requirements

New Freshmen

  • There are no additional requirements for new freshmen.

Transfer Students

  • Earn a cumulative GPA of 2.75 or higher from the last institution attended.

Students who meet this requirement will be admitted to the university in their chosen Education major. Subsequent acceptance into a teacher education major and enrollment in professional education coursework will require successful completion of Benchmark I requirements. Additional information can be found at the School of Education website.

Students whose cumulative GPA is lower than the 2.75 will be reviewed and considered on a case-by-case basis for admission consideration.

Application & Transfer Information


To apply for the on-campus or online Bachelor of Science degree in Marketing and Business Education, you need to apply to UW-Stout.

Financial Aid

Students who are attending another institution, but are planning to receive their degree from UW-Stout, may be eligible to receive aid from UW‐Stout. In these cases, UW‐Stout is considered the Home Institution and the other campus is considered the Visiting Institution.Transfer Students

Note: When filling out the application form, be sure to make a note in the student comment section that you intend to apply to the "online program." 

Preparing for Marketing and Business Education

High school students planning to attend UW-Stout’s MBE program should prepare by taking traditional college preparatory classes. In addition, high school students should explore their interests by taking courses such as, principles of marketing, desktop publishing, accounting, sports and entertainment marketing, personal finance, sales and advertising promotion, intro to business, international marketing, and entrepreneurship. Previous work experience in business and marketing is beneficial. Students may also benefit from co-op and internship experiences. Participation in school organizations such as DECA, BPA, FBLA, and others is beneficial.

Starting Out

During your first semesters at UW-Stout, you enroll in general education courses and a sampling of business and education courses. As you progress, business and marketing courses prepare you to be the technical expert. You will also take courses that evolve your communication skills, refine your leadership capacity, and develop your creative, innovative and inventive approaches to solving emerging business and marketing opportunities.

Professional Education Courses Include:

  • Introduction to Marketing and Business Education
  • Psychology of Education
  • Multiculturalism
  • Marketing and Business Education Methods
  • Technical Courses Include:
  • Principles of Marketing
  • Financial Accounting
  • Professional Selling and Market Development
  • Contemporary Software Applications
  • International Business or Marketing
  • Business Management
  • Advertising

Beyond the Classroom

MBE students at UW-Stout benefit through their participation in extracurricular activities. Students are encouraged to become a member of the Marketing and Business Education Association (MBEA) as freshmen and continue their involvement until graduation. MBEA members annually plan and host the DECA District 1 Conference, attend regional and state FBLA and DECA leadership conferences, as well many social activities. MBEA members have access to networking opportunities and professional development conferences that will give them a competitive advantage in the marketplace.

Prior to obtaining licensure students must amass 4,000 hours of industry related work experience. Most students obtain the required work hours while working before and throughout their college career. The hours required for licensure are not required for graduation.

Objectives & Outcomes

You will acquire ideas, knowledge, and skills through real-world classroom situations and apply them in real-world education and business settings.

UW-Stout MBE students are part of a program that:

  • Immerses you in business and marketing coursework through the UW-Stout College of Management.
  • Engages you in experiential learning through its laptop initiative and its learning-centered in-field experiences.
  • Exposes you to passionate and experienced faculty and advisors that are connected with the marketing and business education community across the state and nation.
  • Provides you with the career flexibility you need in an ever-changing world.
  • Prepares you to choose a career in teaching marketing and business and/or enter a wide range of business, marketing and management positions.
  • Supports you with caring program faculty and individualized advisement so you can efficiently achieve your academic goals.
  • Develops your leadership and management competence through a built-in business administration minor.
  • Expands your network through its professional student organization known as the Marketing and Business Association (WMEA, WBEA, DECA and FBLA affiliated).

"Passionate and inventive individuals effectively compete in a world that communicates at the speed of light and moves ideas, products, services and people fluidly across borders and cultures. Allow yourself to compete in this world by exploring the possibilities of a degree in Marketing and Business Education at UW-Stout."

Urs HaltinnerMBE Program Faculty

Career Opportunities

On the average, about 50 percent of MBE graduates accept teaching positions immediately following commencement. Another 50 percent accept positions in business and industry. Often, after working in business for several years, MBE program graduates seek employment in education.

MBE graduates, who have become teachers, teach middle and high school classes including principles of marketing, personal finance, sales and advertising promotion, and accounting. Graduates are also teaching in technical and community colleges, and four-year universities throughout the United States and even in other countries. Advanced career opportunities include athletic directors, director of instruction, principals and vice-principals, district administrators, and school counselors.

Program graduates working in the industry have worked in financial services, medical sales, convention planning, sales, as business owners, and purchasing agents. 

MBE Advisory Board

2018 MBE Advisory Board

Allyson Barka JA Program Manager, Northwestern District Junior Achievement
Rachel Bausman Business Teacher Blaine High School
Andrew Behnke Business Teacher Northstar Middle School
Arnab  Biswas Economics Faculty UW-Stout
Marc Busko Business and Marketing Teacher Wilmot Union High School
Carlos Castro -Serero MBE Student  
Melissa Dvery Business and Marketing Teacher Plum City High School
Tim  Fandeck Marketing Education, Program Consultant Wisconsin Department of Public Instruction
Renelle Gill Marketing, Management, and Business Management Instructor Wisconsin Indianhead Technical College
Urs  Haltinner Marketing Education, Faculty University of Wisconsin, Stout
Carrie  Hentz Marketing and Business Teacher Glenwood City High School
John Kleven Post-Secondary Marketing Educator Chippewa Valley Technical College
Cathi Lafontaine Post-Secondary Marketing Educator Chippewa Valley Technical College
Jim Maier Marketing Teacher Eau Claire North High School
Kevin McDonald Professor University of Wisconsin, Stout
Craig  Moore Business Department UW-Stout
Lilly Smith MBE Student UW-Stout
Debbie  Stanislawski Program Director  
Johnathan  Sylte Post-Secondary Accounting Educator Chippewa Valley Technical College
David  Thomas Business Education, Program Consultant Wisconsin Department of Public Instruction
Julia Tronnier Program Manager, Stout Online UW-Stout
Kara  Zutter Business Teacher Colfax High School

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