B.S. Golf Enterprise Management

Are you passionate about golf?
Degree Type Bachelor of Science
Careers & Salaries Annual Employment Report
Delivery On Campus or Online

UW-Stout's Bachelor of Science Degree in Golf Enterprise Management (GEM) is the only program of its type to be endorsed by the National Golf Course Owners Association. Our faculty of golf enterprise professionals will prepare you for a rewarding career in golf management and golf-related businesses.

The UW-Stout Golf Enterprise Management (GEM) program was developed at the request of golf industry professionals to address their management needs. / UW-Stout

You will graduate from UW-Stout with a broad array of skills and knowledge, including:

  • Events management, such as tournaments, league play and golf outings
  • Food and beverage management
  • Turf management
  • Selection and maintenance of equipment and supplies needed to keep your courses in prime playing condition
  • Retail sales
  • Service management
  • Marketing your courses effectively to create customer loyalty and recruit new customers
  • Human resource management

This degree is about the business of golf, not the game of golf — there is no player aptitude requirement for admission.

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Program Overview

View program plans, credit requirements and course descriptions.
View Curriculum

The future success of the industry depends on the availability of golf business professionals who have a keen understanding of financials, marketing, economics and sales. At the same time, the tradition of golf must be maintained, with a strong focus on player development, agronomy and - most importantly - customer service. These are the skills you'll learn in this unique program.

Use the Request Information form to receive a program summary and learn more about the Bachelor of Science degree in Golf Enterprise Management.

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Get Your GEM Degree Online

UW-Stout's online Bachelor of Science Degree in Golf Enterprise Management is the only program of its type to be endorsed by the National Golf Course Owners Association.

Online Program Highlights

  • Courses delivered 100% online by full-time faculty
  • Consistent Fall, Spring, and Summer program course offerings
  • Support from Adult Student Services Coordinators and Distance Librarians

Our full-time tenured or tenure-track program faculty have worked to create an enhanced learning environment that provides you with multiple opportunities to develop a broad array of management skills and knowledge.

Online Tuition & Fees

Customized Instruction at UW Stout can be described as programs that are designed with the adult learner in mind. If you're comparing UW-Stout's online degree customized instruction (CI) tuition to our competitors, keep in mind:

  • $342 per undergraduate creditcustomized instruction tuition rate includes the textbook rental fee.
  • There are no additional university-based semester or technology fees.
  • Students in customized instruction programs pay the same rate of tuition regardless if Wisconsin residents, out-of-state or international participants.

Value for your Money

There’s more to value than just tuition. UW Stout also provides:

  • Program Director – faculty with discipline expertise.
  • Student Services adviser – one point of contact, providing support to students for each program.
  • Course sequences and matrices – know what courses are offered when so you can plan ahead.
  • Courses and programs may be stackable for use in another program.
  • Courses are flexible and convenient for working professionals.

Other universities will present costs and value differently - make sure you're comparing apples to apples.

Application and Transfer Information 

Application

To apply for the online Bachelor of Science degree in Professional Communication and Emerging Media – Applied Communications concentration, you need to apply to UW-Stout.

Financial Aid

Students who are attending another institution, but are planning to receive their degree from UW-Stout, may be eligible to receive aid from UW‐Stout. In these cases, UW‐Stout is considered the Home Institution and the other campus is considered the Visiting Institution.

Transfer Students

Note: When filling out the application form, be sure to make a note in the student comment section that you intend to apply to the "online program." 

Preparing for Your Golf Enterprise Management Degree

High school courses such as business and communication — as well as mathematics and human relation skills - are recommended. Taking speech, marketing and computer classes will also help prepare you for this field of study.

During your first few semesters course will be a combination of general education and major foundation courses. General education courses include English composition, speech, mathematics and economics. As you progress, you'll learn about business, retail, plant and earth sciences, industrial management and service management.

As You Progress

Golf management - and related golf businesses — are complex activities that require a broad array of skills and knowledge. Courses in your junior and senior year focus on food and beverage management, retail sales, service management, turf management, marketing and human resource management.

As a course manager, you'll also need to know how to handle events management, such as tournaments, league play and golf outings. You'll learn to select and maintain the equipment and supplies needed to keep your courses in prime playing condition, and market your courses effectively to create customer loyalty and recruit new customers.

With help from your program director, you'll choose 29 elective credits to prepare for your specific career goals and objectives. You may decide to take a minor or specialization to fulfill the elective credits. Minors in areas such as business administration, human resource management, tourism, or Spanish give you the edge over the competition when looking for employment in the golf industry. Help with course and career choices is also available through the Advisement and Career Centers, the Counseling Center and Career Services.

This program has a strong experiential component. You'll complete two co-operative education or field experiences for a total of 800 hours. This practical experience will expose you to a broad variety of golf course operations and functions. The Career Services Office at UW-Stout and your program director will help you set up co-op education experiences in Golf Enterprise Management.

Career Opportunities

The general outlook for the future of golf course businesses in the U.S. remains positive. There are over 16,000 golf courses in the U.S. alone. Minnesota and Wisconsin rank among the leading states in the country for numbers of holes per capita, numbers of players and best courses. As a result, management careers in the golf industry are accessible and the salaries are attractive. Salaries do vary with location, experience and the type of golf facility.

In addition to careers in golf course management, graduates of the GEM program will be prepared for entry-level management within corporations that manage multiple courses, golf retail businesses, tourism businesses and many other golf-related businesses.

GEM Advisory Board

2020 GEM Advisory Board

 
Jon  Behling Senior Lecturer H&T; UW-Stout
Jim  Buyze Head Golf Professional Mill Run/Wild Ridge Golf Course
Mark  Dahms Small Business Owner Stout Alumni
John Sobota Program Director UW-Stout
Ken  Fournier Jr. Operations Director Event Solutions LLC
Garrett  Gill Golf Course Architect Gill Design, Inc.
Adam Chandler PGA Head Pro TPC Twin Cities
Scott  Merchant Founder/Sales Director GolfPipeline
Janell  Reitz Academic Department Associate School of Hospitality Leadership; UW-Stout
Patrick  Renner President The Wilson Group 
Howie  Samb Professor UW-Stout
Kristine  Schoonover Professor UW-Stout
Jeff  Schwister Executive Director Golf Course Owners of Wisconsin
Brad Powers PGA Operations Ryder Cup 2020 Ryder Cup 2020
Steve  Willock General Manager Oak March Golf, Oakdale MN 
Mandy  Wolbert Student Services Specialist UW-Stout

Golf Enterprise Management

All Golf Enterprise Management News

Already off campus, most students in co-ops continuing work experience

For most students, the spring semester pivoted quickly March 23 when face-to-face instruction was replaced with alternative learning methods.

Statewide golf organization supports students, recognizes professor

The golf enterprise management program at University of Wisconsin-Stout was recognized twice at the recent fall meeting of the Golf Course Owners of Wisconsin.

Golf is the game, scholarships the target with Tees Fore Tuition

The second annual Tees Fore Tuition offers golf and camaraderie, but the focus is on students.