“I was super pumped to win the award. It's a pretty big deal in the advertising community. It was humbling to see my name next to a bunch of top-notch advertising agencies in the Twin Cities. It also is reassuring to know this is a niche in the graphic design world I could potentially be good at,” she said.
Kuisle created a concept advertising campaign, including indoor, outdoor and social media ads, for an existing company, Next Big Sound. The company provides analytics for online music providers, such as Pandora and Spotify.
“My intent with the campaign is to bring insight to the connection between music and social media and to the impact that it has on society and the future of an artist,” Kuisle said.
Many of her ads from the campaign feature well-known singers. One print ad shows Taylor Swift with the wording, “The music industry isn’t dying. The old way of doing things is.”
A video ad created by Kuisle, using Internet clips, features various people lip-synching to the Swift song, “Shake it Off.” To see the video and other aspects of the ad campaign, go to her <>website.
“The concept of the video was to show how the song became even more popular when people started making their own videos to the song — the power of streaming and sharing, basically,” Kuisle said.
Kuisle is thankful for the guidance provided by Shinde. “I couldn’t have done it without him. He really pushed me and this campaign to where it is today,” she said.
The Advertising Federation of Minnesota, or Ad Fed, is a professional trade association. It was founded in 1906. The contest was judged by regional advertising professionals.